Whether it's out of personal preference or sheer necessity, more customers than ever are opting for digital rather than physical retail experiences.
When shopping online, a retailer's relationship with the customer doesn't end with the push of the purchase button. It ends when the product is either successfully delivered to their door, or successfully exchanged or returned.
It has never been more crucial for retailers to get the post-purchase experience right. To understand exactly how it can affect the way the customer thinks about your brand, we analysed 3,000 1-star reviews on Trustpilot.
Download our free report and find out: